How Covid-19 Shaped The Future Of The Adult Toy Industry

Everyone needs a little loving, and with social isolation due to a pandemic, many found alternative ways to satisfy their needs in the rapidly evolving adult toy industry.

According to a Global Industry Analysts Inc report, the adult toy industry is expanding as it has never seen before. There has been a demographic switch as millennials prioritize sexual wellness more than their predecessors, purchasing more adult toys than any other generation. The stigma of buying these products is rapidly declining as more people are open to owning, using, and purchasing them without the accompanying embarrassment. With a greater acceptance of the LGBTQ community, sales have also increased. Sexual wellness products are in high demand, along with feminine wellness, creams, lotions, devices such as mini massagers, an air pulsing arouser, personal lubricants, and toy cleaning wipes.

According to a report by Global Industry Analysts Inc, vibrators alone are set to grow at a rate of 8.2% CAGR and reach $25.9 billion by the end of the fiscal period. Even though many business segments were unable to expand during the pandemic, the analysis growth in the male prosthetic segment readjusted to a revised 7.1% CAGR for the next 7-year period. This segment currently accounts for a 24.3% share of the global adult toy market.

According to TENGA’s 2020 Self Pleasure Report, Americans believe that self-gratification is one of the best ways to relieve stress. Eighty percent of people who took the survey use it as a form of self-care, up from just 54 percent five years ago, with 71 percent saying they found that self-stimulation helped them feel better.

According to Chris Cicchinelli, CEO and President of Pure Romance, a direct seller of relationship enhancement and intimacy products. With a meteoric rise of 88 percent increase in sales since the first week of March 2020. With even the bondage category having an uptick in sales. “Statistically, it is not uncommon for couples to turn to sex for comfort and advancing their relationships,” said Chris Cicchinelli, “Who says there’s no sunshine after the rain?”

According to an Ella Paradis sales report, the online adult toy retailer reported a 200 percent increase in sales since the pandemic forced people into quarantine. Among their bestsellers: waterproof vibrators, remote-controlled couples toys, and the Battery-Operated Boyfriend.

“Our goal as a company has always been to deliver pleasure, and people need some pleasure right now more than ever,” said Tino Dietrich, CEO of Ella Paradis.

Toys such as these are evolving the segment into new horizons:

OhMiBod Lovelife Rev Finger Vibe, this toy lets you take care of yourself the same way you would with your fingers, but with the additional vibration modes for added pleasure.

Velvet Thruster Prime is an award-winning male prosthetic that offers customizability, allowing the user to switch between 5 different heads of all shapes, sizes, and even colors. As it thrusts on its own, no work is required.

Tenga Easy Beat Eggs are all uniquely textured inside for a more heightened masturbatory experience. “Crack” the egg open and enjoy a surprisingly arousing sensation. This six-pack contains six different suction styles, from “wavy” to “tornado.”

Ohmibod Club Vibe 3.0 Hero is a vibrator that reacts to ambient sounds and sends a corresponding wave pattern depending on the music playing. It has over five different settings, allowing you or a partner manual control over the sensations with the included wireless remote.

The future of sexual wellness, relationships, and intercourse have taken many different twists and turns. One certainty is this industry is growing and evolving in a way that history has never seen.

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